Virgin Wines has relaunched its website, giving it a new look, and has added a new auction feature, so customers can bid against each other for cases of wine.

The site will have about 8-10 cases on auction at any one time, with the length of auctions varying from a few hours to a few days. In addition, Virgin Wines will offer ‘Name Your Price’ and ‘60 Cases in 60 Seconds’ auctions.

Founded in 2000, Virgin Wines claims to be Europe’s largest independent wine retailer, with more than 400,000 customers.

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Posted: 05|22|07 at 2:23 pm. Filed under: Auction News.