Bid4Spots, the Encino-based online auction of radio ad time, says it held its first auction in the United Kingdom last Thursday, marking the official launch of the company’s international business.

Bid4Spots is run in the UK by Auction Media, an event auction service provider. Paul Mitchard, previously the head of commercial scheduling for broadcaster GCap Media, manages operations, according to the company.

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Posted: 10|11|07 at 3:57 pm. Filed under: Auction News.